ABOUT US
Helping You Make Confident Decisions For Your Future
At First Choice Consulting LLC, we believe retirement should be fulfilling—not confusing. Our mission is to provide clear, unbiased education so you can make the right choices for your health, wealth, and legacy.
OUR STORY
A Family Business Built on Trust
First Choice Consulting LLC is a family business based in Milford, Connecticut. Jim Lambert and his son, Mark, work
together to help individuals and families navigate important retirement decisions with clarity and confidence.
Jim Lambert
- Registered Social Security Analyst
- Certified Financial Fiduciary (CFF®)
- Licensed Medicare Specialist
Jim has been helping individuals and families with retirement, Medicare, and Social Security strategies since 1999. His goal is simple: educate first, so you can decide with confidence.
Mark Lambert
- Medicare Specialist
- Retirement Planning Advisor
- Client Education Advocate
Mark brings a passion for helping people understand their options and plan for a secure future. He works alongside his dad to continue the family’s commitment to honest, client-first education.
WHY WE DO IT
We Educate. You Decide.
Education First
We believe knowledge empowers you to make the best choices.
Client Focused
Your needs come first. We provide clear, unbiased information.
Trusted Guidance
With experience and credentials you can rely on, we help you plan ahead.
Family Values
As a family business, we treat every client like part of our own family.
Ready to Explore Your Options?
Browse our free video library and get the answers you need to plan with confidence.